Talking to a new client today about marketing copy and the importance of tone of voice: to answer your customers’ unspoken questions before they wander away, you have to talk to them, not just list information. Serendipitously, on the way back I picked up the US edition of Wired and found gatefolded within it the most gorgeous example of copywriting wrongness courtesy of Nokia, apparently via Nathan Barley. continue
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Microsoft has weighed in to the Google Books debate, filing a brief in its capacity as a publisher (of books, not software) in the class action suit that seeks to give Google the right to digitise every book in America. It wants the case thrown out, and it’s right. continue
Bizarre story on guardian.co.uk yesterday, headlined ‘iPhone makes worldwide loss’. Had me going for a minute, but the giveaway is in the breadcrumb – ‘Business > Telecommunications industry’. continue
I discuss Apple’s cloud service with Brad Gibson in this month’s MacFormat podcast.
So Apple has forced the makers of a dictionary iApp to remove ‘objectionable content’ before approving it for use on the iPhone and iPod touch. ‘They provided screenshots of the words,’ explained the developer, presumably while quietly shaking his head continue
Linotype writes: ‘Until recently, it was difficult for web developers to work with any fonts outside of the few common “web safe” selections.’ Until recently? continue
Chris Anderson wondered if Obama’s putative pinko anti-trust policy (ie having an anti-trust policy) might interfere with Google’s cross-subsidisation of free services from ad revenues. continue
Craig posted at Cult of Mac about Tim Langdell’s continuing attempts to sue anyone who uses the word ‘Edge’ (which, last we heard, was an English word) in a videogame context and now, apparently, to prevent anyone making any kind of game involving a sphere. In passing, Craig mentioned the characteristic use of an axonometric projection in marble-rolling titles, ‘commonly referred to as “isometric” continue
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Morgan Stanley, the global financial services people, have released a report on ‘How Teenagers Consume Media’. Cue fusty attempt by middle-aged guys in suits to get wit da yout, but no: this one’s written by a genuine teenager. continue
Ricoh, best known for the kind of office machines bought by people who still call things ‘office machines’, has launched a cloud archive service called quanp. continue
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adambanksdotcom Google Instant seems like the search equivalent of the Interrupting Cow knock-knock joke