As a writer, Kevin understands the importance of engaging the reader and uses tricks like bullet lists, action points, tips and boxouts to ensure his copy holds attention. We made the most of all this page furniture to get as far away as possible from a textbook feel while retaining a sense of quality and authority.
I templated, laid out and subedited the 128pp oversize paperback and supplied press-ready CMYK Adobe InDesign files ready for output to PDF. The managing editor was Tim Danton, with the assistance of Barry Collins and proofreading by Steve Haines.
How to set up an online business is available now from Amazon and newsagents.