Emmanuel Nimley is a 22-year-old from Harrow, in northwest London. continue
Showing all entries tagged ‘Business’
So Apple has finally done it: having prevented Flash Player from coming to the iPhone (and iPod touch and iPad), it’s now, with the revised clause 3.3.1 of the iPhone developer agreement, closed the door to Adobe’s constructive and innocuous workaround of allowing Flash developers to convert their projects to iPhone/iPad apps. continue
Some publishers are stumped when asked to retrieve material from old editions. Unlike web content, printed copy doesn’t always go through a CMS, and the only final version may be the one on the page. If you’re sitting on an archive of InDesign or QuarkXPress documents, it can be difficult and time-consuming to answer questions [...]
The Education Show is an annual UK event for schools and colleges. To coincide with it, MESH Computers and Dennis Publishing commissioned me to produce a mini-magazine introducing Windows 7 to education buyers, generously supported by AMD. I wrote most of the copy for the 20pp edition as well as designing the layouts and cover.
The trouble with being a Mac user is it lulls you into a false sense of security. It’s like what happens with snow. In most northern countries people aren’t surprised by it, and just trudge around looking resigned until it goes away again. Windows users have the same kind of relationship with stuff that fails to work, does the opposite of what they meant, or tells them to wait while the system restarts to complete installation of another essential update. continue
Talking to a new client today about marketing copy and the importance of tone of voice: to answer your customers’ unspoken questions before they wander away, you have to talk to them, not just list information. Serendipitously, on the way back I picked up the US edition of Wired and found gatefolded within it the most gorgeous example of copywriting wrongness courtesy of Nokia, apparently via Nathan Barley. continue