Incomprehensible regulations mindlessly enforced: a reliable staple of modern consumer news, represented most recently by TV Licensing’s push to get business owners signed up. continue
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Showing all entries tagged ‘Language’
TV or not TV, that is the question
on 4 October 2009
Imagine you’re a member of the public. Now imagine we convince you to buy something. Thx bai :-)
on 15 September 2009
Talking to a new client today about marketing copy and the importance of tone of voice: to answer your customers’ unspoken questions before they wander away, you have to talk to them, not just list information. Serendipitously, on the way back I picked up the US edition of Wired and found gatefolded within it the most gorgeous example of copywriting wrongness courtesy of Nokia, apparently via Nathan Barley. continue
Type: A Visual History
on 11 September 2009
It says something about the value for money of today’s coffee-table books that 35 quid looks relatively expensive. For this, though, you get a volume – the first in a set of two, divided chronologically – that, with the addition of four legs, could actually be a coffee table. continue reading at www.macuser.co.uk
Are we allowed to say ‘hypocrisy’?
on 6 August 2009
So Apple has forced the makers of a dictionary iApp to remove ‘objectionable content’ before approving it for use on the iPhone and iPod touch. ‘They provided screenshots of the words,’ explained the developer, presumably while quietly shaking his head continue
Howlers: Modern English Abusage
on 3 July 2009
Just been browsing a Facebook group called ‘Correct Spelling, Punctuation and Apostrophe Use’. It was recommended by Kenny, a magazine editor who’s pretty hot on all those things. The group itself, though, seems to be populated largely by the kind of language maven satirised by Steven Pinker continue
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For a book about words, this is surprisingly visual, beautifully laid out on a matt stock, with nice use of background tints and neat, legible type. What’s great about Shaw’s introduction to copywriting is that he explains the real world processes, not just the principles. continue reading at www.macuser.co.uk
Puh? Meh
on 1 July 2009
Ricoh, best known for the kind of office machines bought by people who still call things ‘office machines’, has launched a cloud archive service called quanp. continue
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I’m incredible
on 3 June 2009
Referring to Daily Express articles speculating that Michael Owen’s footballing career might be finished, his solicitor, John Kelly, told a libel hearing: ‘These incredulous allegations are entirely without foundation.’ continue
‘Very’ silly
on 26 May 2009
Just saw an advert for a computer power supply that described it as ‘very silent’. What’s ‘very silent’? Surely it’s either silent or it isn’t? continue
So what does Chávez’s mobile sound like?
on 14 May 2009
It’s hard to know what to make of Venezuelan president Hugo Chávez, who prefers regional solidarity and social reform to appeasing a US-centric world economic agenda but doesn’t appear to have a coherent economic agenda of his own, more a make-it-up-as-you-go-along mix of expropriation, energy deals with Mugabe and, oh yes, badly organised coups d’état. continue
adambanksdotcom @chrisphin Previous link didn't work for me either, this does - you have to come in from Google