Aimed at the back-to-school market, this supplement was sponsored by Dell to run in the summer editions of Dennis Publishing’s consumer tech magazines. continue
Showing all entries tagged ‘Marketing’
Newspaper ad for August Bank Holiday event at The Feathers Inn. Another piece for Rhian and Helen’s excellent pub at Hedley on the Hill, Northumberland. Fonts are from Adobe’s Wood Type series plus various cuts of Caslon and Clarendon. Ornaments and swashes customised in InDesign.
InDesign’s nested master pages provide a uniquely powerful way to construct longer documents. By basing one master spread on another, you can build up a set of masters without duplicating effort, from a ‘top and tail’ containing just navigation slugs, folios and guides to complete templates for each section of a publication. Read the full article in MacUser Vol 25 No 17, on sale now.
For a book about words, this is surprisingly visual, beautifully laid out on a matt stock, with nice use of background tints and neat, legible type. What’s great about Shaw’s introduction to copywriting is that he explains the real world processes, not just the principles. continue reading at www.macuser.co.uk
Market research industry share prices fell slightly today on predictions that next week’s MacUser editorial column will criticise the market research industry for being a bunch of jumped-up business-school button-pushers who couldn’t guess their own name if it was written in their shoes. continue