on 25 July 2003As MacUser’s Features Editor is often heard to remind errant contributors, a picture may be worth a thousand words but it still needs a two-line caption. In this irritating and fascinating book, a copywriter examines how designers respond to the challenge of communicating a message without resorting to text at all.
Visual examples are profuse, but Evamy’s comments are rarely informative and barely legible. Judging for ourselves, we’d say sometimes designers screw up. In El Salvador, illiterate women are helpfully shown that if you have too many kids, you can strip down to your skimpies and go to see a man in a white coat who’ll dissect a doll while you watch the clock in bed until some more men draw on you and finally you can polish your stones while a calendar falls apart.
Still, it makes more sense than that bloke putting an umbrella up on the roadworks. Turns out he does it in almost every country except one (unidentified – thanks, Mike) where he plays pool on a very very tiny table. Aah.
adambanksdotcom Apple founder @ronaldgwayne has had several careers; on this showing, tech policy punditry could be a keeper