MacUser was already an influential and lucrative flagship title when I was first appointed Editor in Chief in 1996. I thought it needed something extra to stay that way, so I worked with art director Paul Kurzeja to position it at the cutting edge of the British graphic design revival. Working with rising stars like The Attik, Intro, The Designers Republic and Tomato, as well as in-house talent including Paul Price and Rachid Ahouyek, we adopted a challenging graphical style that rejected the obvious and embraced the chaotic and tangential, earning the respect of our influential readership.
After a decade elsewhere, I returned to MacUser in 2011 when, amid a crisis of profitability across the industry, I was invited to take over production of the then fortnightly magazine on contract, with responsibility for the entire editorial budget. This was a huge responsibility for Dennis Publishing to entrust to a one-person company, but I’d proved the model with an earlier title. I assembled a freelance team, redesigned the magazine myself (including the legendary mouse logo) and ran it for the next four years.